🔥 Strategic Storytelling: How to Leverage the (Not-So) Secret Superpower of High-Growth Startups

Bootstrappers Breakfast @ GridAKL with Richard Liew & Brendan Boughen

How do high-growth startups punch above their weight when it comes to attention, influence, and momentum?

At this special edition of Bootstrappers Breakfast, we learn about the art and science of strategic storytelling, the underrated superpower that fuels early traction, investor interest, and customer love.

🎤 Join Richard Liew (Founder, NZ Entrepreneur Magazine & Innovation Nation) and Brendan Boughen (Media Lead, FoundrPR) for a lively, practical conversation on how founders can build visibility and credibility by mastering their story.

💡 What you’ll learn:

Why founder storytelling is a growth lever, not just a “nice to have”
Real-world examples of how great stories have accelerated startup growth
How to craft your origin story, pitch it authentically, and get it heard
Common mistakes founders make when talking to media and customers
"SSCALE" - a simple framework to start using storytelling as a strategy today

Speakers:

Richard Liew, Editor, NZ Entrepreneur

Richard is an experienced startup founder and mentor. With a particular focus on digital media and publishing, he is the founder of NZ Entrepreneur, Innovation Nation, APAC Innovator and the Startup NZ Entrepreneurs Programme.

Brendan Boughen, Media Lead, FoundrPR

Brendan is an experienced public relations consultant with more than 20 years of PR and communications practise both agency and client side including tech companies and organisations such as Microsoft, Gen-i, Technology Investment Network and Worldline.

🗓 Date: Tuesday, 29 July 2025
🕢 Time: 7:30 AM – 8:30 AM
📍 Location: GridAKL / John Lysaght Building (opposite Woolworths Metro), Wynyard Quarter
🎟 Capacity: Limited to 60 attendees – includes coffee and light breakfast!

👥 Who should attend?
Founders, solopreneurs, early-stage startup teams, and anyone who wants to grow their business by getting their story out there—strategically and impactfully.

Come for the coffee, stay for the gold—this is your chance to learn how to turn your startup journey into a story worth sharing (and scaling).