Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Your website should make it easy for potential customers to understand what you do, find the information they need and take the next step. But when you’re close to your own business, it can be difficult to spot unclear messaging, missing content or small barriers that may be costing you enquiries or sales. In this practical, hands-on workshop, you’ll work through a simple website audit checklist focused on three key areas; clarity, content and conversion. You’ll assess whether your website clearly explains your products or services, answers the questions customers are likely to have and guides visitors towards taking action, whether that’s making an enquiry, booking a service, purchasing a product or getting in touch.

By the end of the workshop, you’ll have a clear, prioritised list of improvements that you can begin implementing immediately to improve your website’s effectiveness.

This topic covers:

Evaluate how clearly your website communicates your products or services.
Identify gaps in your content that may be costing your customers.
Improve your website’s navigation and user experience.
Optimise your calls to action to encourage customer enquiries and sales.
Create a prioritised action plan for improving your website

Contact the host of Audit your Business Website