AUSactive XBA Live

AUSactive XBA ( Exercise Business Administration ) Live 2025

Event Details

• Date: Saturday, 29 March 2025 
• Time: 9:00AM - 3:30PM 
• Venue: Melbourne Convention and Exhibition Centre (MCEC)
• 4 CECs
• Bonus: Your ticket includes complimentary access to the AusFitness Expo all weekend!

How to Find Us:

Important: XBA Live is not located inside the main Expo hall – it’s one level above. Please follow the directions below carefully.

• Head to Door 9 at MCEC
• Scan your AusFitness Expo ticket QR code (emailed separately)
• Once inside, turn right immediately
• Walk past the Organiser’s Office and look for the AUSactive sign outside the sliding doors
• Enter through the doors and take the stairs up to Level 2 – Hospitality Suite 5, where XBA Live will be held.

Why Attend?

Struggling with rising costs, finding the right strategy to market your studio, or keeping members engaged? XBA Live has the tools you need.

XBA Live is a one-day event specifically designed for independent business owners, yoga and Pilates studio owners, senior managers, and sole traders who are ready to strengthen and grow their business. You'll gain practical insights from industry experts on the latest in marketing, member engagement, wellness trends, financial management, and work health and safety, plus the opportunity to connect with others who share the same challenges and ambitions. If you're looking to take your business to the next level, this is where it begins.

Key Topics Include:

1. Wellness Trends and Market Opportunities: Explore the rise of recovery services like saunas, ice baths, and mindfulness spaces, and learn how personalised wellness experiences and contrast therapy are reshaping member expectations.
2. Marketing and Member Engagement: Master the art of creating authentic social media content, craft a compelling brand story to showcase your unique selling points, and implement strategies to build long-term member loyalty
3. Financial Management: Strategies to manage cash flow effectively, control expenses, and prepare for unexpected costs. Key considerations to ensure your business stays compliant while maximising tax efficiency
4. Work Health & Safety (WHS): Beyond Compliance: Discover strategies to identify and manage common risks in fitness facilities, engage staff and members in creating a culture of safety, and implement proactive policies to protect your business.

Agenda

Featured Speakers

Who Should Attend?

Independent gym owners, franchisee, boutique studio operators, and fitness entrepreneurs looking to take their businesses to the next level. Don’t miss this chance to future-proof your business and connect with the best minds in the industry. Early bird discounts available—register now!