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Empower Your Voice in the Meat Industry

Are you ready to stand out and make a difference in the meat industry? Join us for an exclusive, in-person workshop designed to equip women like you with the skills and confidence to effectively communicate with consumers, customers, and community members. Hosted by Meat Business Women, this one-day immersive event will arm you with the tools to engage stakeholders, build trust, and lead with shared values—making your voice heard where it matters most.

About The Program

Consumers are asking more questions than ever before about their food. The conversation today is less about “What’s for dinner?” and more about “Should I be feeding this to my family?” and “Can I trust that it was produced responsibly?”.

Answering these ethical questions with facts doesn’t get us very far. However, communicating with shared values will.

Research shows that connecting through values is three-to-five times more powerful in building trust than simply sharing facts.

Our program focuses on the core aspects of the Center for Food Integrity Engage program to learn how to more effectively communicate with consumers and customers to build trust using the power of shared values.

By adopting the principles of values-based communication, the food industry can better respond to consumer concerns and foster a more trusting relationship with their customers.

Why Attend?

Elevate Your Influence: In an industry where consumer trust is paramount, learn how to turn your communication into a powerful tool that resonates. Discover how the meat industry is perceived in Australia today and develop the skills to shape that narrative, sharing your story with authenticity and impact.

Master Values-Based Communication: Understand the art of putting your values at the core of your communication strategy. By learning how to connect through shared values, you’ll build stronger, more trusting relationships with your audience—whether they’re consumers, customers, or community members.

Navigate Critical Conversations: Equip yourself with the tools to handle challenging conversations that arise in your day-to-day interactions. Learn how to turn these moments into opportunities to connect personally and professionally, making a lasting impression.

Build Trust, Lead with Purpose: With a focus on shared values, you’ll be able to address ethical concerns more effectively, leading to increased trust in the food produced and consumed. Become a leader who not only shares facts but connects with others on a deeper level.

Who Should Attend?

This workshop is tailor-made for professionals in the meat industry who are eager to elevate their communication skills, forge stronger connections with stakeholders, and thrive in a supportive community of like-minded women. Whether you're actively involved in meat industry supply chains or in an industry support role, this event will empower you to make a meaningful impact.

Exclusive Early Registration for MBW Members

Members of Meat Business Women have an exclusive opportunity to register for any upcoming workshop session during our early access period. With just 20 spots per session, this is your chance to secure your preferred date and location before registration opens to non-members.

MBW Early Registration period: Open now until Sunday, 8th September.

Non-member Registration opens: Monday, 9th September

MBW MEMBERS ACCESS CODE INSTRUCTIONS:

- Login to www.meatbusinesswomen.org.

- If you've forgotten your password, use the "Reset Password" option.

- Find Your Exclusive Access Code on your member homepage.

- Visit the Registration Page and select your preferred location.

- Enter Your Access Code to unlock the MBW member early-bird discount registration option.

Event Details:

Melbourne: Tuesday 1st October

Adelaide: Thursday 3rd October

Perth: Wednesday 9th October

Brisbane: Wednesday 23rd October

Sydney: Thursday 24th October

All workshops commence at 8:30am and conclude at 4:30pm.

Meet our presenters:

Samantha Jamieson

Sam has had over 30 years of experience working in the Australian meat industry in various roles - from market insights and analysis to managing marketing and communications programs. Sam is currently the Group Manager for Community and Events with Meat and Livestock Australia, based in Sydney. In this role, Sam manages a small team that implements the Australian Good Meat community communications program, the Red Meat Ambassadors program, and MLA hosted and sponsored events.

Deanna Lush

Deanna Lush is a strategic communication specialist focused on primary production, natural resources and agri politics. As a journalist, editor and media adviser by trade, she is now Managing Director of AgCommunicators, a consulting company helping organisations dedicated to rural and regional Australia achieve their goals and reach their potential. The company offers expertise in communication and marketing, education and training and a range of specialist project skills. In addition, Deanna and her husband Steen Paech, operate Hillydale Farms, a 4500ha property about 80km east of Adelaide.

Belinda Cay

Belinda is an experienced facilitator, science communicator and educator with a passion for agriculture. She is highly sought after throughout the primary production and food industries for her skills in facilitating strategic planning and engagement sessions, guiding work teams and industry groups to articulate a united approach or reach an agreed outcome. With her ability to understand scientific detail and structure engaging learning opportunities, she is regularly engaged to coordinate and facilitate technical workshops across a range of commodities. Belinda lives on a farm near Owen in SA’s Mid North with her husband and four children.

This is your chance to take your professional skills to the next level. Empower your voice, elevate your influence, and lead with confidence. Register now to secure your spot.

Venue details: