Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Marketing automations can help to streamline your marketing efforts, managing and nurturing leads through the customer journey to help maximise your return on investment. In this workshop, you will gain practical insights and hands-on tips to incorporate marketing automations into your processes. From email campaigns to customer segmentation and lead nurturing, there is a marketing automation to help you become more efficient, understand data insights and gain a deeper understanding of your customer.

This topic covers:

Marketing automation tools you can utilise in your business.
How to set up automated marketing campaigns.
Customer journey mapping.
Scoring and nurturing leads.
Effective automated email marketing strategies.
Integrating your CRM with marketing automation.
Analysing and optimising your workflows.

This workshop is ideal for business owners looking to incorporate marketing automations to create efficiencies and streamline their marketing efforts. This workshop requires participants to have a basic understanding of marketing automations.

The facilitator of this topic, McNaught Media is a boutique marketing agency offering social media marketing, branding, design, website, copywriting and public relations management. Creative Director Kasia McNaught understands the marketing challenges small businesses face, with more than 16 years experience providing specialist marketing and business advice.

This workshop will be presented by Bob Jones from Hey Bob Jones.

Important booking information

If this is your first workshop with us or you have any queries, check out our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.