Do you find yourself with tonnes of software at your fingertips but unsure how to use it all? Or perhaps, it becomes so overwhelming that you get frustrated and walk away? If that is you, then this workshop is for you.

In this workshop you will:

Streamline marketing processes with automation tools - identify the benefits of automating repetitive marketing tasks such as email campaigns, social media posting, lead nurturing, and customer segmentation. We explore popular marketing automation platforms and how they can help small businesses save time, improve efficiency and scale your marketing efforts.
Personalise customer interactions with automated workflows - identify how automation software enables personalised customer interactions at scale. This covers the use of automated workflows to deliver targeted messaging, dynamic content, and tailored experiences based on customer behaviour, preferences, and lifecycle stage, ultimately driving engagement and conversions.
Integrate marketing automation with sales and CRM systems - identify the importance of integrating marketing automation software with sales and CRM systems. Consider how seamless data synchronisation between marketing, sales, and customer service teams enables better lead management, pipeline visibility, and closed-loop reporting, ultimately driving higher marketing ROI and business growth.

By implementing these key points and leveraging software effectively, small businesses can streamline their marketing processes, deliver personalised experiences, gain valuable insights, and ultimately maximise profitability and growth.

This workshop is delivered by the Digital Solutions Program, in partnership with City of Moreton Bay.

This session is presented by the Your Marketing Machines team.

Eligibility Requirements

We encourage potential participants to review eligibility requirements before registering. Eligibility requirements include:

businesses with under 20 Full-Time Equivalent (FTE) employees
be a Queensland, Northern Territory or Western Australia-based business
hold an active Australian Business Number (ABN)

This workshop is presented as part of the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.