B&T Breakfast Club and Identity Present Inclusivity With Impact

REGISTER YOU INTEREST TO ATTEND HERE!

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Brands with more inclusive advertising deliver better marketing and business results, yet so many multicultural audiences feel like they are missing in advertising.

Research by the Unstereotype Alliance has found that only 57% of people born overseas and 48% of people with a disability feel positively portrayed in Australian advertising, with large numbers agreeing they are stereotyped.

Finding the right audience and delivering effective creative that resonates with Australia’s rich cultural tapestry is not as hard as it sounds. And advertisers that ignore Australia’s rich diversity are missing out on a huge opportunity.

Hear from two expert panels on the day including:

• Santosh Murthy, Identity Communications MD (Moderator)

• Annie Konieczny, the Australian Lead for UN Women's Unstereotype Alliance

• Alisha Imam, UM Senior Strategy Director

• Sara Shams - founder of Ethnobility, disability rights and diversity consultant

• Kate Westgate, head of marketing – Homecare, Unilever

• Rapthi Thanapalasingamm, head of brand and content, AAMI

• Ronnie Navani, founder, MCO

• Alison Tilling, CSO, VML

• Nicolette Briscoe (Moderator)

Marketers are invited to a B&T Breakfast Club - in partnership with Identity Communications, MCO and Microsoft - that unlocks Inclusivity with Impact.

Thursday 30th October
8.00 am-10.00 am
Microsoft Office Level 27/ 1 Denison St North Sydney