B&T Changing the Ratio 2021 Breakfast Series 1

Belonging: it starts with you

The business case for diversity has well and truly been made. For the media and marketing industry, we know ads that reflect the world we live in produce better business results. But the question is no longer why… it’s how. B&T believes it’s because realism cultivates a sense of belonging. And, belonging is not just a way to drive inclusivity in our industry, it’s how we propel society forward.

B&T Changing the Ratio brings the Australian industry together to overcome biases (gender, cultural, age, disability and more), and discuss how we can create a more effective and innovative communications industry by reminding and showing individuals they belong.

In the first Breakfast series we will be focusing on the topics of Indigenous employment and retention, creating products with disability in mind and recognising cultural diversity in adland.