B Corp Campaign Briefing - Online (Australia - AEST)

The 'Better Business' (So Long, Fat Cats) campaign - B Corponly online briefing (Australia - AEST)

Join us for a B Corp only briefing of the 'Better Business' (So Long, Fat Cats) campaign and discover your opportunity to co-fund and contribute to building B Corp brand awareness. This is your chance to see the multi-channel mix of campaign creative, produced in partnership with The Hallway and award-winning director Paul Middleditch, and understand your opportunity to be part of this exciting new campaign set to launch on 25 August 2025. 

Our upcoming campaign, formerly known as 'So Long, Fat Cats', has been renamed to the 'Better Business' campaign to reflect the key tagline that is carried throughout the creative: 'There's a better way to do business.' You may have seen our film advertisement already, but there's now more to share so we encourage you to join us. If you can't make it, please register to receive the recording of the briefing.

The presentation and briefing will include:

• Introduction by Andrew Davies, B Lab AANZ CEO 
• Presentation and screening of the final campaign film: ‘So Long, Fat Cats’ with Angie Farrugia, Director of Communications & Engagement
• A first look at out-of-home (OOH) concepts and the campaign website creative developed by The Hallway
• Media plan overview developed by Benedictus Media 
• Ways your business can get involved
• Q&A

This is an online presentation designed for marketing and media leaders in the B Corp community in Australia who may be interested in co-funding the campaign to realise benefits for the movement and their business.

For further information, please email community@bcorporation.com.au

This event is for Certified B Corps only.