B Corp impact reporting and storytelling masterclass:

Struggling to track, report, or communicate your B Corp impact effectively?

Becoming a B Corp is a milestone - but maintaining certification and making a real impact requires ongoing measurement, reporting, and storytelling. Many B Corps face challenges in tracking progress, staying audit-ready, and translating impact data into compelling narratives that engage stakeholders.

Join this interactive masterclass to gain practical tools and insights on simplifying impact tracking, future-proofing your reporting, and turning your B Corp journey into a powerful story that drives business value.

What to expect:

👥 Interactive discussions – Share insights and challenges with fellow B Corps in facilitated breakout sessions.
📌 Why ongoing impact reporting matters – Common challenges post-certification and what “good” looks like in impact reporting. (Tim Jones, GrowGood)
📌 Making impact tracking easy – How to simplify B Corp performance tracking, carbon reporting, and future audit readiness. (Caroline Thalund, Sustainability 360)
📌 Storytelling for impact and growth – How to transform your impact data into compelling narratives that resonate with customers, employees, and stakeholders. (Kath Dewar, GoodSense Ethical Marketing)
📌 Actionable takeaways – Practical tips from experts to help you enhance your B Corp impact reporting and storytelling.

Meet the speakers:

🌍 Tim Jones – GrowGood
A world-recognised B Corp Consultant and Coach, Tim is on a mission to help companies simplify and fast-track their B Corp certification. His work spans the globe, helping businesses align with B Corp principles and build long-term impact strategies.

🌱 Caroline Thalund – Sustainability 360
Caroline is a thought leader in sustainability, with over 20 years of global expertise across many industries. As the founder and CEO of Sustainability 360, she develops innovative solutions to simplify sustainability success. She is also a Professor of Practice at the University of Canterbury, delivering executive education in business sustainability.

📢 Kath Dewar – GoodSense Ethical Marketing
A marketing expert with over 30 years of experience, Kath founded GoodSense to transform marketing into a force that serves society and nature, alongside business success. A Fellow of the Chartered Institute of Marketing (FCIM), she is passionate about ethical storytelling and helping B Corps craft impactful narratives that connect with their audience.

Who should attend?

B Corp leaders and sustainability managers
Teams responsible for impact reporting and compliance
Marketers and communications professionals
Anyone looking to strengthen their B Corp impact strategy

Expect an engaging session where you’ll leave with practical tips to enhance your B Corp impact reporting and storytelling.