B2B Marketing Mastery: Attracting & Converting Business Clients

Leverage your expertise in B2B marketing strategy to help businesses that primarily sell to other businesses.

While many businesses focus on consumers, selling to other businesses requires a distinct approach. This workshop, led by a seasoned B2B Fractional CMO, is designed for small businesses looking to refine their digital strategy for attracting, engaging, and converting business clients. We’ll move beyond generic marketing advice to focus on the unique dynamics of B2B sales cycles and relationship building.

Presented by: Paola Piccinno

Duration: 2 hours

About the Presenter: Paola Piccinno is a fractional CMO specialising in marketing strategy with a focus on ABM (Account Based Marketing), partner, and digital marketing programs. She also mentors tech start-ups, teaches at universities, and speaks at events. An energetic, multilingual leader, Paola leverages 20 years of international experience in marketing management, digital strategy, social media, and more across various industries. Her skills include translating complex concepts into actionable strategies, connecting people effectively, and understanding corporate dynamics. Paola has held senior marketing roles globally in the UK, Europe, Middle East, Africa, and APAC across client, agency, and media. She excels at navigating cross-cultural complexities and developing strategies that resonate in diverse markets.

This workshop is presented by the Digital Solutions Program.

Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.