B2B Sales: Where do I start?
Hosted by Nimmity Zappert | Founder, Authentic Selling

Feeling overwhelmed with all of the information out there about how to grow your business? Do you just wish someone would cut through the B.S. to give you a simple way to get started selling B2B?

If you are a founder who is new to B2B Sales, business-to-business selling can seem like a mystical art with no instruction manual. We look at others who find it so easy and wonder - why am I so confused and overwhelmed?

If you are like me a founder and passionate about what you do - you want to get out there and build a big business! I've met many founders who are great at what they do and are keen to bring on new customers but get overwhelmed by the amount of confusing information out there about how they 'should' go about selling to other businesses.

There are many ways you can grow your business - but it can help to have some basics to help you get started. We all have to start somewhere - and knowing where to start is sometimes all you need.

Join me for a 1-hour free webinar sharing the basics of how you can get started selling B2B, so you can move from confusion to clarity and feel great about growing your business.

What you’ll get from this Session

Understanding of the key concepts and language of B2B Sales
An overview of the simple steps in each B2B sale
The difference between Sales & Marketing
Simple steps you can right now to get started
A copy of How to Sell Without Being a Sleazebag: Questions, Words & Language booklet.

About Authentic Selling

We’re here to take the B.S. out of selling B2B.

We make it easy for purpose-driven founders to get the skills and confidence they need to grow their business with B2B sales.

Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry.

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.