'Back Yourself' Author Panel on Women and Entrepreneurship

Come and get some insider tips from bestselling authors Emma Allen, Yona Signo and Davina Borrow-Jones, Sydney-based authors of "Back Yourself.'

‘Back Yourself’ is a collaboration of Australian businesswomen across an array of industries. Combining their inspirational stories and expert advice, this book shares the life-changing power of what can happen when you learn how to back yourself.

“We wrote this book because we know that there are so many women out there with big dreams and ambitions who are playing small and being held back by fear and self-doubt. We wanted to send a strong and clear message to the world and to women everywhere that it doesn’t have to be this way, and this book will guide you through everything you need to back yourself and have the courage to follow your dreams.” Mitchell explains.

Learn from Emma, Yona and Davina how to back yourself and achieve your dreams!

For more information about Back Yourself visit www.thewomensbusinessschool.com

About the speakers...

Emma Allen

Emma Allen founded Active Property Investing (API) in 2014 to change the way people experience a property company. API is the culmination of years in the property industry fused with performance coaching and a service centric philosophy.

API bridges the gap between thinking about investing and confidently doing it. They help people from all walks of life take control of their finances and shape their financial future.

API’s value proposition is powered by two fundamental engines: their service and consulting expertise; and their research and strict culling process. Their focus is ‘quality’ – of service, partnerships, product, locations, and everything they are part of.

This ethical business prides itself on service excellence, sharing knowledge, communication and empowering clients and partners to succeed.

Young millennials are getting their foot in the market, families are investing within their means and established couples are accelerating their wealth creation for a more comfortable retirement.

Yona Signo

Kaya Services, a global organisation that provides businesses with resources to achieve their goals. Yona, CEO & Managing Director of the firm, is responsible for employing a highly skilled and remote workforce that helps businesses in Australia and beyond achieve operational efficiency. This enables her clients to move away from maintenance efforts, instead focusing on growth objectives tied to revenue and expansion. She is backed by a team who operate on the notion of doing good for others, ensuring the highest level of service and accountability that resonates with her client base today. Those who have had the privilege of working with her, know and understand that she lives with integrity, she attracts clients and employ people who believes in what she believes, and she strives daily to make a local and global impact.

Davina Borrow-Jones

Davina is the founder, and sole practitioner at The Mumpreneur Lawyer. Davina helps Mum start-ups protect their businesses from legal risk with personalised online legal packages. She offers fixed prices and flexible appointment times for Mums, which makes the customer journey a breeze. She specialises in e-commerce and contract drafting, and also intellectual property and trademarks.

Davina has been a lawyer for over 15 years. She started working for big corporate law firms in outsourcing and intellectual property in 2005, and then developed a broader focus on commercial matters. For the last 10 years she has worked predominantly with small businesses.

Davina is an advocate for gender equality and women’s empowerment, or more particularly a Mum’s economic empowerment. She has performed international human rights pro bono work, and pro bono work for organisations set up to deal with various crisis situations such as the recent bush fires on the south coast, and Covid-19.

*This talk is part of SheSaw's 'Now you see her. Now You hear her.' event, dedicated to increasing women's visibility, in support of UN Women. Tickets are free but voluntary donations to UN Women are gratefully received.