Step away from the screen - come learn for real.

Bare Brand Strat, the brand strategy learning program for designers, creatives and communication pros is coming to Melbourne for a special live one-day workshop event on Sat 24th May.

Fluff free, fast-paced and high value, Bare Brand Strat LIVE takes a deep dive into the essential stages of a brand strategy project leaving you with a clearer, sharper, repeatable approach that can be directly applied to working design based businesses.

Make your work stronger, your value higher and your voice matter more where it counts.

From pitching, pricing and selling brand strategy to research, naming, narratives and positioning - the content is practical, actionable and brought to life through hands-on learning, interactive activities and prototyping challenges.

Step away from the screen and come learn for real - no fluff, no flake, just bare brand strat.

WORKSHOP AGENDA

Session 1:
Scoping / Pitching
Discovery
Interviews
Analysis

Session 2:
Brand Strategy Workshops:
Purpose
Set up
Design/Facilitation

Session 3:

Strategy Playback
Audiences
Competitors
Brand Positioning

Session 4:

Naming
Brand Narrative
Messaging Deck
Brand OS

WHAT THEY SAY

“As an agency that offers brand strategy but with no formal training, I found it useful to see the structure of Richie’s process, to fill gaps we may have had in our process, and learnt lots of new tips and tricks. I loved the pace and appreciated the real world examples we worked through. Fantastic workshop!”

“I thought Richie covered a lot of info on the day which was great. The information was very relevant. It was both a good insight into the world of brand strategy and useful information that could be applied by creative professionals. I rate it 10 out of 10!”

“I was impressed at the calibre of the speaker and the depth of knowledge shared. I really enjoyed the session and found it to contain a lot of value for myself and my business.”

FACILITATOR PROFILE

Hi, I’m Richie, an independent brand consultant and founder of brand strategy learning program Bare Brand Strat.

I’ve been running Bare Brand Strat as a 4 week online program since 2023. To date, we’ve had 4 cohorts with over 160 people completing the course, joining from all over the world.

In July 2024, I ran Bare Brand Strat as a short workshop session when appearing as a speaker at The Design Conference in Brisbane.

This kicked off a passion for running in person events again and led to the creation of Bare Brand Strat LIVE - a one day workshop that uses a range of hands-on activities and rapid prototyping exercises to give people a more immersive, interactive learning experience.

As a brand maker, shaper or owner, I really believe that knowing how to pitch, manage and deliver brand strategy makes your work stronger, your value higher and your voice matter more where it counts.

I want to help people cut through the fluff that typically comes with brand strategy, openly sharing my own work, tools and process - warts and all.

I’m excited to be bringing Bare Brand Strat LIVE to Melbourne and look forward to seeing you on the day.

Thanks

Richie

Other Bare Brand Strat Live events

Fri 2nd May
Christchurch, Aotearoa Zealand
In partnership with Designers Institute of New Zealand
Tickets - https://shorturl.at/tkH34

Sat 3rd May
Auckland, Aotearoa Zealand
In partnership with Designers Institute of New Zealand
Tickets - https://shorturl.at/c3Zr6

Fri 16th May
Sydney, Australia
In partnership with Good Design Australia
Tickets - https://shorturl.at/MWxbh

Contact the host of Bare Brand Strat LIVE - Melbourne

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