About this event

Does your organization’s brand attract supporters, volunteers, and funders? Do you feel invisible sometimes and find yourself challenging being seen and your message understood? If yes, stop spinning your wheel and attend this webinar to help you address this challenge.

There is much more to a brand than colors, fonts, and design. Organizations that get it right reap the benefits because they are seen and trusted. Being seen and trusted are fundamental to getting funding for your causes and recruiting the right people to execute your mission.

To achieve growth, it is critical to understand how to protect your brand and avoid dissonance in your organization. Cognitive dissonance is a fundamental principle in psychology that refers to a state of having inconsistent thoughts, beliefs, or attitudes, especially relating to behavioral decision-making and attitude change.

Successful brands use it as a powerful driver for consumer/stakeholder behavior, expectations and feelings about the brand, and buying or funding decisions. They understand the importance of avoiding brand dissonance as it violates stakeholder trust and negatively impacts their bottom line.

Attendees will learn:
The role cognitive dissonance plays in your cultural and organizational structure

Ways to identify cognitive, brand, and cultural dissonance in your organization

Strategies to align brand experience to brand promise

How to align values, behaviors, and beliefs for organizational health

Actionable techniques to avoid brand dissonance

About the Presenter -

Named one of “10 Most Empowering Women Leaders of 2021”, Adriana Vela is a multiple award-winning market and technology trends expert, strategist, serial entrepreneur, and certified business and leadership coach. She is also the author of the upcoming book “11 Ways to Improve Your Human Condition - How to Become Empowered and Future Proof.”

For three decades, she has been an ardent observer of the effects of disruptive change and paradigm shifts studying behavior trends in Fortune 100 companies and start-up ventures.

As an entrepreneur, she founded NanoTecNexus 2003-2015 (formerly known as NanoBioNexus), the premier nanotechnology industry organization showcasing the latest nanotechnology research with a focus on life sciences. Her nonprofit became known and respected worldwide and became a named recipient and founding member of a $20M grant to support the creation of a Center for Cancer Nanotechnology Excellence led by UC San Diego and other partner research institutes.

She has been quoted or featured in journal publications such as The Milken Institute Report: ‘Minds-to-Market’ and the San Diego Business Journal; in magazines like PM Networks, PharmaTech Europe, SmallTimes, Hispanic Business, San Diego Magazine, and Industry Era Magazine.

Specializing in brain science performance optimization, she is a trained and Certified Professional Behaviors Analyst, a Certified Professional in Driving Forces, and a Certified Professional in Emotional Intelligence. She is the creator of the Human-First Performance Systems™, Coaching-as-a-Benefit™ (CaaB) system, and the Fix-My-Brain-Adriana™ series.

FAQs

How much does this event cost?

There is no cost to attend this event.

Where is the event?

The event is online, hosted by BetterCommunicationForum.org and sponsored by PromoterMotor (Bashpole Software) and MarketTecNexus

Who should attend this event?

The event is designed for current and future leaders, executive directors, functional managers, and team leads interested in strategies to become more visible and trusted.

Will this be recorded?

Yes, it will be recorded and emailed to all registrants.