Ever heard of ‘B Corporations’? B Corps are businesses that are certified to meet high standards of social and environmental performance, accountability and transparency. With well over 8,500 companies now successfully certified worldwide, the movement to ‘make business a force for good’ is global.

Definitii & Zebra Growth are hosting this Become a B Corp workshop in Edinburgh on Thursday 22nd August 9.30-12.30 @ myEdinburgh.

Companies who’ve attended these workshops before have found them both practical and inspiring.

Why attend this workshop:

Meet like minded people that are working in purpose & impact led organisations and learning how to improve their social & environmental impact through the B Corp community, process, framework and standards.

The workshop will be delivered by Founder of Definitii & B Lab-trained B Consultant Michelle Sutherland https://www.linkedin.com/in/michellesutherlandco/and Co-Founder of Zebra Growth (Certified B Corp) Lee Fitzpatrick https://www.linkedin.com/in/lee-fitzpatrick-7816a039/

Benefits & Objectives of Workshop:

The aim of this in-person workshop is to:

Help ‘B Curious’ companies learn more about the B Corp movement and what the process involves
Support aspiring B Corps to improve their social and environmental impact
Deliver expert guidance on key steps to become a Certified B Corp
Learn from a B Corp business and hear a co-founder's B Corp journey

The workshop will help get your business moving on the pathway to becoming a Certified B Corporation (B Corp), you will leave the workshop with the following:

1. Know what a B Corp is and why it matters.

2. Understand the B Corp movement & impact (Hear from a B Corp business)

3. Understand the B Corp certification process.

4. Map your journey to becoming a B Corp.

5. Navigate the B Impact Assessment (BIA) tool.

6. Gain a baseline assessment of your business’ impact using the BIA tool.

7. Set goals and track improvements to your business’ impact

8. Opportunity to have any questions answered by a B Corp Consultant & B Corp certified business

Who is this workshop for:

People & organisations that want to improve the social and environmental performance of their business and become Certified B Corporations. This is specifically targeted at teams within an organisation, or startups, solopreneurs, social enterprises. Typically founders and leaders of smaller companies; sustainability managers and communications managers in larger companies.

Definitii:

Definitii is a purpose driven change consultancy that empowers businesses to measure and improve their social & environmental impact by becoming B Corp certified. We exist to help businesses create a balance across their Purpose, People, Planet & Profit.

Definitii Founder - Michelle Sutherland:

Michelle is a Social Entrepreneur. Rebel. Change Maker & B Consultant. Passionate about change - creating businesses & systems for the greater good of all - for people, our local communities and our planet. Michelle asked herself 3 key questions in June 2020 in the middle of a global crisis "what more can I do for myself, what more can I do for my community & what more can I for our planet?" and that was when Definitii was born. Michelle truly believes the B Corp process empowers businesses to be better and to lead for the greater good of all. As a B Consultant she helps businesses to complete the B Impact Assessment, improve their social & environmental impact and become B Corp certified.

Zebra Growth:

The next wave of marketing is regenerative. Zebra Growth is a growth marketing agency that supports impact-driven startups and SMEs to grow profitably and achieve short term financial resilience, whilst prioritising long term positive impact and regeneration. With a suite of branding and growth marketing services, we enable changemakers and their teams to achieve traction, product-market-fit and growth.

Zebra Growth Co-founder - Lee Fitzpatrick

Lee Fitzpatrick is the co-founder and Managing Director of Zebra Growth. A problem solver at heart, Lee has been an entrepreneur operating in the startup space both in the UK and globally for 15 years. So, understandably, he’s picked up a thing or two about business and growth. Lee has been involved in 'business for good' initiatives since 2012 and has grown increasingly disconnected from the traditional profit-driven business ecosystem, thinking, "there has to be a better way." This led to him co-founding Zebra Growth and becoming a Certified B Corp in 2022.

Before the session:

Complete this free online B Corp short course to learn about the B Corp movement.

Investment:

We always want to make this education accessible to everyone so we are offering a tiered pricing structure to attend the workshop:

1. Standard Ticket - Established businesses/ corporate –£249

2. Discounted Ticket – SMEs/ Social Enterprises/ Start ups/ Not for Profits – £149

Looking forward to seeing you soon!

Contact the host of Become a B Corp Workshop - Edinburgh