Behaviour Change for Environmental Communications
Event description
2 timeslots available. Choose when buying your ticket(s) for 12:30-2pm or 5-6:30 pm >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
About you
In your personal or professional life are you focused on communicating about:
- Environmental issues
- The 3 P’s of sustainability
- Waste and plastics minimisation
- Carbon reduction and the climate crisis
- The link between environmental and social injustices
With so many crises and an urgency to act you are determined to engage as many people as possible so they take action.
But inspiring that kind of change can be hard… especially when it seems like other people don’t care in the same way you do, especially people outside of the eco echo chamber.
But there is a way to reach more people and communicate to new audiences….
Using the principles of Behaviour Change can help you to:
- Frame messages differently to inspire new audiences
- Address the fears and concerns of your audience
- Widen your repertoire of social media content
- Motivate action
Join Sustainability and Behaviour Change Consultant, Livvy Drake for this interactive 1.5 hour online workshop, where she will show you how behaviour change principles can transform your communication campaigns.
You will come away with the recording, slides and a quick reference guide plus new ways of approaching your campaigns to reach a wider audience
She will share with you tried and tested methods from behavioural economists, neuroscientists and communicators.
About the trainer
The Sustainable Sidekicks provide training and support for changemakers, campaigners, green champions and business owners who's purpose is to reduce their environmental impact and increase their positive impact.
Lead Sidekick Livvy Drake has a background in events and marketing. When she began working in the field of sustainable events and plastics campaigning she realised that the environmental sector was not engaging people outside of its green bubble. So she began training in and working with behaviour change practitioners to understand how greater crossover could be achieved and how marketing and communications of environmental issues could be presented differently.
Livvy has studied behaviour change at the University of West of England and has a successful track record of applying these principles to award-winning campaigns, including:
- Shambala Festival - addressing waste, recycling and left tent challenges
- City to Sea - Single-use plastic reduction campaigns including Refill, Plastic-free Periods
As well as providing training for Arla Foods, Chartered Institute of Waste Managers, Travel West, EnTress, Sben
(Staffordshire Business and Environment Network), Devon Council Reuse Team, the Bristol Reuse Network, The
Fostering Network, World Habitat, University Hospitals Bristol, Oxford Instruments Plasma, Ethical Hour Ltd, BIMM
Bristol, Newlyn Gallery, Creative Kernow at Krowji, Ailuna, University of the West of England, University of
Wolverhampton, Catalyse Change, Bristol Council, Bristol Waste and Mytton Williams Ltd.
*Accessible Pricing*
To make these sessions accessible there is tiered pricing with suggestions for different types of organisations and individuals. Please pay the price point that you can most afford. This will support the scholarship places and the charity that will receive 10% of the proceeds.
OPTIONAL PRE-WATCH RECORDINGS
Get the Behaviour Change Theory
To get the most out of this workshop, it is recommended to watch the Behaviour Change Theory for Changemakers recording so you have a grounding in the theory to apply in the live session.
*Buy the bundle for £30
Understanding your Audience's Behaviour
How can you change behaviour if you haven't walked in your audience's shoes?
Watch the replay to understand how to segment your audiences and understand more about their motivations and barriers to change.
You will come away with practical tools used by designers and behavioural psychologists to get into the day-to-day lives of the people you want to engage and identify opportunities for interventions and communications
*Buy the bundle for £30
Testimonials from past participants:
“I was scrolling through your slides yesterday to help with a project... really glad I joined the workshops. Gold dust for environmental communicators!" - Myfanwy Millward, Ethical Copywriter
"I'll be referring people with an interest in behaviour change to attend future workshops; this is the type of information that needs to be disseminated to local councillors and other community change makers so they move beyond the "let's make a poster" mindset." - Dr. Elaine Massung "Founder of Off-the-Ground.org
"I think it's been really interesting to get the reminder that other people won't be persuaded by thinking ‘I need to do this for the planet' and to relate it to their benefits." - Kathryn Cook, Change Communications Manager, LSBU
10% to support charity
The Gaza Sunbirds are a para-cycling team, consisting of 20 athletes, based in the Gaza Strip. The team was founded in 2018 when Alaa al-Dali, an Olympic hopeful cyclist, was shot in the leg by an Israeli sniper. They are currently distributing emergency aid.