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Behaviour Change for Purpose-led Founders

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Event description

Key behaviour change considerations for founders seeking to tackle environmental or social issues.

If you are looking to drive positive change in the world and have an impact, you're almost certainly going to be looking to drive behaviour change in your customers.

Danielle Fryday and Belinda Fairbrother have coached founders through Taronga Zoo's HATCH accelerator for the past few years and in that time they've learned a lot about what it takes to go from idea to impact. Understanding behaviour change and how to positively influence it is top of the list.

In this intensive they'll be sharing:

  • How to define your target audience and behaviour change action
  • How to consider the drivers of behaviour that relate to the outcomes you want to achieve
  • How to identify the types of interventions relevant to the issue you want to address.

It's time for a deep dive where you will REALLY get to Know Your Customer.

Keeping our community COVID-Safe

We're all in this brave new world together.

  • We request all our attendees to be double vaccinated.
  • Please don't attend if you're not feeling in tiptop shape.

Note that these requests are subject to change and that we will strictly follow NSW authorities' recommendations at all times.

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    You may be photographed or filmed while attending this event: please approach the organiser if you have questions, concerns, or do not wish this to happen.

    The event organisers may add you to a mailing list so they can follow up, and you can receive updates about their activities: this mailing list will have an easy-to-find unsubscribe button.

    This event is part of Spark PURPOSE and upholds the Spark Code of Conduct.


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