Behind The Seams | Emily Petroff of Switch Society

Behind The Seams of...

Circular Wardrobes

Featuring:

Emily Petroff - Founder and CEO, Switch Society | TEDx Speaker

Come join us for the next monthly Behind The Seams, an intimate conversation series with fashion industry rockstars.

This month...

Emily Petroff is the founder and CEO of Switch Society, a membership-based circular wardrobe. Members bring what they no longer wear, earn points, and shop everyone's closet. What started in Billings, Montana, has circulated over 500,000 items and is opening in Mesa and growing through franchising. Emily is a TEDx speaker ("The Future of Fashion: What If Clothing Were Free"), creator of the Free Fashion Revolution, and holds a master's degree in psychology. She spent more than a decade as a business and authenticity coach, and she built Switch Society's software platform and operating system with AI, without a technical background.

More about Emily...

- TEDx speaker: "The Future of Fashion: What If Clothing Were Free" (TEDxBillings, December 2024)

- Founder of Switch Society: over 500,000 items circulated

- Creator of the Free Fashion Revolution

- Master's degree in psychology

- More than a decade in coaching, leadership development, and entrepreneurship

- Capitol Navigator Investment Lab alum and NextGEN mentor

- Featured on TEDxBillings, KTVQ2, KULR8, Yellowstone Valley Woman, and more

Details
• Date: Thursday, November 19th, 2026
• 6:00PM – 8:00PM (MST)
• At FABRIC - NOVO Broadway, 711 W. Broadway Rd., Tempe, AZ 85282.

IMPORTANT Parking & Location Information:

• FABRIC’s entrance faces Broadway Rd. on the north side of NOVO Broadway Apartments.

• Visitors may park in the spots near the office (please avoid spaces marked for “future tenants”). Do not go into the gates as if you are a tenant.

• If spaces are full, parking is also available near Arby’s (Broadway & Roosevelt), just east of NOVO Broadway. From there, it’s a short walk over.

• See OUR CONTACT PAGE for further details on location and parking.

Learn | Connect | Promote - For FREE

A different industry professional is interviewed in front of a live audience. These interviews are filmed and shared below. They share their unique journey to becoming an industry pro or an expert while teaching us something about their trade.

• Network with other industry pros and fashion lovers before and after the event, including designers, brand owners, consultants, stylists, models, photographers, manufacturers, FIDM AZ Alumni, students, and more.

• Apparel Entrepreneur Members get to introduce themselves and their business to the audience. Must be an officially registered AE Member of FABRIC.

• AE Members: FREE with suggested $5 donation

• Students: FREE with student ID and suggested $5 donation

• Non-Members/Public: Free with suggested $5 donation
  

This project is partially funded by the City of Tempe – Community Arts Grant