Being found through SEO and AI Search in 2026 | Varsity Lakes | Intermediate

While Google still reigns as the leading source of traffic to business websites, the lead if fast being eaten up by AI search through tools like ChatGPT, Claude and Gemini - as well as by TikTok. In fact, a recent study stated that only one in four searches by those under 25 happens on Google at all.

As Gen-Z matures into a powerful purchasing generation, so too, their search patterns will come with them. So how do we tap into the new search opportunities without giving up on where most of our traffic already comes from?

In this comprehensive class about visibility and findability, you will learn:

1. Where search is coming from

2. What platforms are emerging

3. How to write for Google and these new players

4. What things outside of you website helps you to be found.

You'll also receive a free online guide at the end of the class to help you to apply what you've learned to your own business and lift your findability online straight when you get back home..