Marketing is typically thought of as being just one aspect of it: promotion. This workshop delves deeper into creating a practical, actionable marketing plan that considers Price, Product, Place AND Promotion - AKA the 4 Ps.

Marketing is more than just advertising. In this workshop, you'll learn how to build a practical, well-rounded marketing plan that goes beyond promotion to include the full marketing mix: Product, Price, Place, and Promotion. Whether you're launching something new or refining your current strategy, this session will help you align your marketing efforts with your business goals.

We’ll break down each of the 4 Ps and show you how they work together to create a stronger, more strategic approach to reaching your audience. You’ll leave with tools, templates, and real-world examples to help you craft a marketing plan that’s clear, actionable, and tailored to your business.

Main Topics Covered

An overview of "classical" marketing and how it applies to your business, focusing on the 4 Ps of marketing:

Product - What do you actually offer to your customer.
Pricing - How much you should charge for your offer, considering the competition.
Place - The method you distribute/offer your products/services.
Promotion - Not just advertising, but measuring success and aligning messaging to the other three Ps.

Suitable for: Start-ups, micro or small businesses who want to build the foundations of an effective marketing plan.

Note: Maximum of 2 bookings per business.

Presenter: Rob Jefferson, Business Advisor from IPS Management Consultants.
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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.