When AI can replicate a brand voice, a content strategy, and a mission statement in seconds, can your values and change-the-world attitude be what makes you stand out and attract more customers? And how do you stick to those values and remain successful in difficult times?

This month we're having a different kind of conversation about purpose — one that skips the manifesto and gets into the messy reality: when to embed it, when it costs you, and when it can actually save you.

And we're going to get clear on how to make having admirable values good business sense, because purpose that can't sustain itself commercially doesn't sustain much else either. The most interesting question isn't whether to lead with your values — it's how to do it in a way that actually works for your business, not just your brand story.

This month we bring together two purpose-led speakers with very different approaches to creating impact.

James Humpherson, Global GM of Humantix, the 100% for Purpose ticketing platform. And Paul Moutzouris, Founder and CEO of Ingenuity Design Group, a leading developer of technology products.

Facilitated by Kae Porter, Founder of hospitality tech platform, Amicii, who has her own hard-won perspective on what happens when purpose and commercial reality collide, we'll explore what it means to lead with your values as a genuine business strategy in a market where everything and everyone is starting to look the same.

This isn't a session about B Corp certification or impact reports. It's about whether what you actually believe in can become your most defensible edge.

And yes — we're walking the talk and have switched to Humanitix this month so we can have even more impact!

🗣️ Register to Pitch at the event: www.innerwest.tech/pitch

Contact the host of Beyond the Buzzwords: In a world of AI sameness, is Purpose your business edge?

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