Beyond the vintage - Strategies Shaping the Future of the Hunter Valley | Business in Focus

Australia’s oldest wine-growing region, the Hunter Valley, has faced immense challenges in recent years, from environmental pressures to shifting market dynamics. Yet, on the back of a promising vintage for 2025, the region is poised for a new era of growth and innovation.

Join us for the first Business in Focus event of 2025, where Jennie Curran, CEO of the Hunter Valley Wine and Tourism Association, will take the stage to share the remarkable story of resilience and renewal in Hunter Valley Wine Country.

In this compelling session, Jennie will explore:

• How the Hunter Valley has adapted to land use conflicts and environmental challenges.
• Strategies for rebuilding and expanding tourism in a softening economy.
• Innovative approaches to re-establishing premium markets locally and globally.

Why You Should Attend:

• Learn from one of Australia’s most iconic industries about navigating recovery and embracing change.
• Hear firsthand from Jennie Curran, an industry leader driving strategies to maintain the Hunter Valley’s global reputation as a premier wine destination.
• Network with professionals across industries, including tourism, agriculture, SMEs, and corporate teams.
• Walk away with fresh ideas and strategies for building resilience, innovation, and success in your own field.

Who Should Attend:

• SME owners and managers looking to future-proof their businesses.
• Corporate teams and leaders seeking inspiration for navigating economic challenges.
• Tourism operators, marketers, and hospitality professionals eager to understand the evolving landscape of one of Australia’s top travel destinations.
• Early- to mid-career professionals looking to sharpen their strategic thinking and leadership skills.

Keynote Speaker:
Jennie Curran, CEO, Hunter Valley Wine and Tourism Association
With deep expertise and leadership, Jennie has been at the forefront of guiding the Hunter Valley through a period of immense change. Her vision and strategies are not only preserving the region’s iconic status but also paving the way for long-term sustainability and growth.