In every organisation around the world, a crisis is happening. People are not operating effectively. We're causing mass wastage of effort and lost productivity. And it's not because of shortages of resources or a lack in skill or intelligence.

It is because of who and how we individually and collectively are choosing to BE.

Fueled by frustration and anger transformed into clarity and determination, Ashkan Tashvir, CEO and founder of Engenesis and the Being Profile®, formulated the first-ever framework for how humans 'ARE BEING' in the world, the Being Framework™ which is laid out in this book.

The Being Framework™ comprehensively lays out a methodical approach to understanding and then enhancing and transforming human performance, effectiveness, leadership and well-being.

Based on years of multidisciplinary research, his original work revolutionised how leaders approach producing results in their workplaces and beyond. Instead of office politics and facades, thousands of people all over the world are now leading their organisations and communities with qualities such as authenticity, integrity, responsibility, commitment, reliability and assertiveness as a result of working with the Being Framework™ and its associated assessment tool, the Being Profile®.

You're invited to the inaugural book launch event for BEING, by Ashkan Tashvir, which lays out the Being Framework™ in its entirety.

You'll hear Ashkan's never-shared-before stories through the journey writing the book as well as stories from members of the community who have adopted and live the Being Framework™ in their lives and their organisations, and you'll have the chance to meet other like-minded leaders, coaches and entrepreneurs at the event.