Brand Building Basics

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

This workshop will help you unlock the secrets to building a better brand, one simple yet strategic step at a time.

We'll explore the fundamentals of brand building and show you how to lay a solid foundation for your business' success.

This session will break down complex concepts into actionable steps that generate real results. You'll learn how to leverage your brand's unique attributes to create meaningful connections with your audience and establish long-lasting loyalty. A blend of expert insights and hands-on exercises will give you the confidence and clarity to navigate developing your brand with ease.

This topic covers:

• The foundational elements of branding, including purpose, values and unique attributes
• Ways to differentiate your brand from competitors and connect with your target audience strategically
• Techniques and skills you can use to authentically and compellingly communicate your brand's message
• How cohesive visual identities reinforce brand messages and foster recognition

This session is for small business owners looking to build their business brand. 

The facilitator of this topic, Harby Studios is a strategic communications consultancy specialising in marketing, advertising, public relations, community engagement, professional writing and design as well as a range of digital products and marketing. They support a diverse range of businesses through an integrated approach to marketing and communications opportunities.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au. 

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.