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Brand, it's Everyone's Business / An Introduction into Behavioural Economics

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Event description

Back by popular demand...

Once again, we've partnered with Greg Kavanagh, from Branded Culture to help organisations tap into knowledge that has largely been the domain of big brands. That is - how to unleash the power of their brands. How to understand them, define them and bring them to life in everything they do.
The benefit is more value for your business, easier decision making,
better workplace culture and improved customer experiences.

Brand, it's everyone's business (and not just a marketing thing)

Registration opens at 9.30am, with the workshop starting at 10.00- 11.30am

All attendees will gain a thorough understanding of 'brand' and why it needs to be brought to life throughout the entire business/organisation.

An introduction into Behavioural Economics and why consumers behave the way they do

Registration opens at 12.30pm, with the workshop starting at 1.00-2.30pm

All attendees will gain a thorough understanding of consumer psychology and the irrational way our brains interpret the world.

So who is Greg Kavanagh?

Greg has more than 20 years' experience in marketing, advertising and brand strategy. Positions include Marketing Management roles at Elders and WorkCover Corporation before switching to the 'dark side' of advertising with Leo Burnett, Jamshop and Showpony where his work was awarded nationally and internationally for creativity and effectiveness. He has extensive experience across an array of industries including financial services, retail, sport, not for profit and government.

Greg's company, Branded Culture specialises in helping organisations better understand their brands and bring them to life in everything they do. Greg has a keen interest in areas of consumer psychology, buyer behaviour, cognitive bias and the role of emotion in engendering meaningful commercial exchange. As a recovering advertising person he is particularly focused on helping organisations leverage their brands without the need for excessive investment in marketing communications.

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