Masterclass: Brand Purpose with Carolyn Butler-Madden
Event description
Author, speaker and Chief Purpose Activist at The Cause Effect, a Purpose consultancy, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.
She helps business leaders define their Purpose and integrate it strategically into their business and brand in a way that delivers meaningful social impact AND competitive advantage.
Her mission is to make Social Purpose a vital part of doing business in Australia and beyond.
Carolyn’s Amazon best-selling book, Path-To-Purpose is Australia’s first book on this subject. She’s also a contributing author to the international best-selling “Better Business, Better Life, Better World. The Movement” book.
Carolyn brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, until deciding to quit the agency world and move into consulting to pursue her passion for social purpose.
Today, through speaking, workshops and by implementing her Path To Purpose Program, she helps leaders of organisations of all sizes, understand, create and implement strategies that drive profitable outcomes by creating positive social impact.