Branding and Marketing in the US
Event description
Join B2B marketing expert Stephen Condon, Founder of Roogle Marketing for a discussion about:
1. Branding – It’s almost a cliché, but it’s never been more important to have a solid brand platform and compelling stories to tell that are consistent with this platform. Social media has compounded the importance of having a consistent brand message and impactful branding;
2. Content Marketing – SEO is the gift that keeps on giving and critical to any long term SEO success is a Content marketing strategy. Blogging, joint marketing with customers, PR, are all foundational elements of SEO success;
3. The importance of Customer Marketing; and
4. Marketing staffing and technology investments – Where to start with marketing hires? What are the most important positions to fill? How to augment my marketing team with the skills needed? What are the critical marketing technologies to invest in and how much will they cost to operate effectively.
Stephen is a B2B Marketer with deep experience turning complex technology capabilities into compelling market offerings. He has a unique combination of traditional marketing, entertainment, digital media, and SaaS / Cloud-based technology experience. Stephen is adept at building consensus across all organizational functions and leveraging collective strength to improve business performance.
Passionate about the opportunities that today's hidden sales cycle brings to marketers, Stephen understands the power of inbound marketing and leading prospects through the sales funnel by delivering compelling content wrapped in a powerful brand story.
Stephen's specialties include: Brand Management • Strategic Planning • Channel Management • SEO • Marketing Automation • Budgeting P&L Accountability • Global Marketing • Sales • New Market Development • Inbound Marketing• Social Media • Internet Marketing • Profit and Revenue Growth