In today’s market, the significance of your brand transcends far beyond your logo. Instead, it represents the soul of your business – conveying its values, culture, and promise. Each and every interaction between your customers and your business is a statement about your brand and your identity in the marketplace.

With the rapid growth of digital marketing, good branding is often overlooked. As a result, more and more businesses are failing to focus on the foundational elements that underpin an enduring and impactful brand in pursuit of online visibility and metrics.

This workshop will cover:

Why brand is so important and what having a good brand can do for your business;
The role your brand plays in the customer’s buying journey;
What makes an effective brand;
How to identity and build your brand personality;
How to create a clear brand identity; and
How to maintain your brand and how it can evolve as your business grows.

Following this workshop you’ll have learnt the strategies to harness your brand to create a timeless identity for your business and carve out a niche in the marketplace.

Your Presenter: George Green

George is a passionate and commercially astute marketer with a Master of Business Administration (MBA), a background in marketing management and strategy for small to large businesses. He is currently Head of Marketing at 3BY2 and specialises in brand strategy, customer experience design and go-to-market strategy, with a focus on ROI and sustainable business growth.

This workshop is delivered by the Digital Solutions Program, in partnership with the City of Cockburn.