In today’s market, the significance of your brand transcends far beyond your logo. Instead, it represents the soul of your business – conveying its values, culture, and promise. Each and every interaction between your customers and your business is a statement about your brand and your identity in the marketplace.

With the rapid growth of digital marketing, good branding is often overlooked. As a result, more and more businesses are failing to focus on the foundational elements that underpin an enduring and impactful brand in pursuit of online visibility and metrics.

This workshop will cover:

Why brand is so important and what having a good brand can do for your business;
The role your brand plays in the customer’s buying journey;
What makes an effective brand;
How to identity and build your brand personality;
How to create a clear brand identity; and
How to maintain your brand and how it can evolve as your business grows.

Following this workshop you’ll have learnt the strategies to harness your brand to create a timeless identity for your business and carve out a niche in the marketplace.

Your Presenter: George Green

George is a passionate and commercially astute marketer with a Master of Business Administration (MBA), a background in marketing management and strategy for small to large businesses. He is currently Head of Marketing at 3BY2 and specialises in brand strategy, customer experience design and go-to-market strategy, with a focus on ROI and sustainable business growth.

This workshop is delivered by the Digital Solutions Program, in partnership with the City of Melville.

It will be held in the Kambarang (Conference Room), City of Melville, 10 Almondbury Road Booragoon WA 6154