Many healthtech founders are natural "creators"—expertly trained in science or engineering, but perhaps less familiar with the nuances of business development in a complex healthcare landscape. Building a great product is only half the journey; the other half is ensuring you have the right supporters, the right runway, and the right customer base.

Join the Cicada HealthTech Hub on June 17th for an intensive, in-person workshop designed to demystify the health sales cycle. Led by industry veteran Adam Wardell (CEO of Previsior and IGP Advisor), this session provides the frameworks you need to transition from technical development to commercial outreach.

What You Will Learn:

Stakeholder Mapping: Identify who your true stakeholders are—from hospital procurement to health executives—and tailor your value proposition to each.
The Sales Cycle: Understand how long it takes to close a deal in health, who the decision-makers are, and what evidence is required to convince them.
BD in Practice: Begin practicing introductory calls, capability presentations, and warm outreach in a supportive environment.
Metrics That Matter: Learn how to track partner interest and manage your deal funnel using CRM basics.

Who Should Attend? This workshop is designed for clinical entrepreneurs, healthtech founders, business development lead and commercial leads of health tech products, recommended for teams working towards an MVP with products at TRL2 and beyond, who have a grasp on commercialisation but need a strategic roadmap for business growth.

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Don't miss this opportunity to gain valuable insights from industry experts and network with fellow health tech innovators.

Contact the host of Mastering Business Development and Strategic Partnerships for Emerging healthtech - A Healthtech Hub Masterclass