JOIN US ON THE COUCH TO CHAT ABOUT... BREAKING UP WITH META.

The Business for Good Social Enterprise Sector Development Program supports social enterprises, First Nations-owned businesses, B Corps AND small businesses who are intentionally embedding social and environmental impact into their work.

Our On the Couch sessions offer a relaxed, informal Q&A-style opportunity to explore hot topics and tools that can elevate your business for good.

This month, we're getting on the couch for a bold and timely conversation: Breaking Up with Meta — a facilitated forum for social enterprises and impact-led businesses to rethink their relationship with the social media giant.

“Do you want to leave Meta?” isn’t the real question.

In this facilitated forum, we’ll explore what it means to rethink your relationship with Meta — not from a place of outrage or personal politics, but from a place of business strategy, values alignment, and risk management. This is a session for social enterprises navigating the tension between being mission-led and platform-dependent.

We’ll revisit business fundamentals: your mission, value proposition, customer base, and sales channels. Together, we’ll ask:

Is Meta essential to your business success?
What alternatives exist? Who’s already using them?
What happens if you stay? What happens if you go?

And how do we build resilience in a cooked system where relying on one platform is never a good idea?

Guided by Ruby Bisson from Weekday, you’ll hear a real-world case study from Collab4Good’s evolving breakup with Meta, with perspectives from three co-directors navigating different realities. This is not a space for judgment or campaigning — it’s a space for business owners to think clearly, critically, and collectively about platform dependency and values in action.

Let’s get honest about the Meta problem — and what we might build beyond it.