Bring Your Brand Story to Life Online: Crafting and Sharing Your Unique Narrative

Crafting a compelling brand story will not only differentiate you from competitors, but it will also establish an emotional connection with your customers, fostering trust, loyalty, and ultimately driving business growth.

In this engaging and interactive workshop, we will dive into the exciting world of social media and digital marketing, focusing on the art of crafting and sharing your brand story online. Discover the power of storytelling and learn practical strategies to captivate your audience, strengthen your brand presence, and achieve your marketing goals. Whether you are a business owner, marketer, or aspiring influencer, this workshop will equip you with the knowledge and tools to create a compelling online narrative that resonates with your target audience.

The workshop will cover:

The impact of storytelling on brand perception, and the core elements of a captivating brand story;
Your brand’s core values, mission and personality, and how this will affect your voice and tone;
Choosing the right platform and content that aligns with your brand narrative;
The strategies for building and nurturing an online community; and
The metrics to keep an eye on to evaluate and improve your efforts.

Join us for this dynamic workshop as we unlock the untapped potential of your brand story in the ever-evolving digital realm. This workshop will help you gain invaluable insights and acquire practical techniques that will elevate your social media and marketing endeavours to new nights.

Presenter: Matt Cowan

From childhood fascination with storytelling to empowering businesses online, Matt Cowan's journey is one of passion, dedication, and enthusiasm. Inspired by film, music, and the hero's journey, Matt recognized the power of narrative in business. He leveraged his extensive media experience to create Story National, a team dedicated to crafting brand stories.

Today, Matt leads a team that helps a wide range of clients – from startups and family businesses to non-profits and local governments – unlock their core stories and communicate them authentically online. Matt's expertise includes:

· Client service

· Project management

· Creative strategy

· Business development

Join Matt and learn how to bring your brand story to life online! storynational.com.au

Duration: 2 hours

This workshop is delivered as part of the Digital Solutions Program.