Ima spent 10+ years building AI and data systems for Fortune 500 companies, optimizing ad spend for Amazon, AstraZeneca, Pfizer, and Unilever at The Trade Desk, leading Australia's federal government COVID vaccination ad campaign, and building marketing analytics and ad performance tracking at eBay.

Her background in programmatic advertising and marketing analytics taught her how to segment audiences at scale, personalize messaging based on data signals, and optimize performance in real-time. Those same principles now power our AI outbound systems, finding prospects, personalizing outreach, and optimizing campaigns for B2B service businesses.

Ima is a member of the ColdIQ community, a network of agency founders scaling outbound and AI-driven sales systems.
She also holds a Master of Business and Technology from UTS, focused on Strategic Leadership for Innovation. She is also an active member of BNI (Business Network International).

Contact the host of Build Your AI Business Brain for Sales and Marketing