Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Learn how to use TikTok to create engaging content, leverage trending challenges and boost your brands visibility online.

In amongst the myriad of social media platforms vying for our attention, TikTok has emerged as a rapidly growing hub for creative expression and brand promotion. With more than one billion active users worldwide, TikTok’s rise has revolutionised the way brands interact with customers, particularly among the younger demographic.

In this workshop, you will learn how to use TikTok as part of your marketing strategy to increase brand visibility and create meaningful connections with your customers. You will also gain an in-depth understanding of TikTok’s features, how to use short form video content as part of your marketing strategy and how to identify content creation opportunities to amplify your reach.

For this workshop you will need to:
• Bring your mobile phone with the TikTok app installed.
• Sign up for a TikTok account.

This topic covers:

Understanding TikTok’s features, tools and algorithms.
Effective content creation techniques and strategies.
Trending challenges and methods to incorporate them into your marketing.
Developing a plan to leverage TikTok as a powerful platform to grow and promote your small business successfully.

This session is for business owners looking to build their brand on TikTok.

The facilitator of this topic, The Social Lab, is an innovative digital marketing agency empowering businesses to thrive in the digital landscape. Harnessing data-driven insights, compelling storytelling and the latest trends and tools, they specialise in developing impactful campaigns that foster brand awareness, drive engagement and deliver tangible results.

Important booking information

Got a query? Check our Workshop Frequently Asked Questions or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

Additional information for workshops

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.