The Good Studio has a four-step brand strategy process called, InsideOut. In the masterclass, Soojee will explain why the InsideOut method is key to building brands that connect and spark emotional connections. Soojee will guide you through two key exercises from the Business and Brand steps that will show you your brand’s Zone of Genius. Soojee defines your brand’s Zone of Genius as the sweet spot where your brand’s natural strengths that are innate, rather than learned, lay. Knowing this sweet spot is the key to building your own brand strategy.

You will leave the masterclass knowing:

That brands are built from the InsideOut—mission, vision and values before aesthetics;
How to actually put this into practice;
The unique strengths and drivers of your brand;
And your brand’s zone of genius.

*One Roof Members attend FREE via the Members-Only Calendar in the Member Portal

About Soojee

Hi, I’m Soojee! I’m the Brand Strategist and co-owner of The Good Studio. I enjoy helping founders and brands clarify and simplify their brands to be remembered and loved.

We created this masterclass because small businesses don't always get the opportunity to work on brand strategy. Some businesses think #brandstrategy is just for the big brands. And by nature of the beast, small biz can feel the pressure to jump to tactical work like marketing, social media, and websites. But, what happens when you jump into these activities without brand strategy? Wasted dollars and slow growth because what you represent is left undefined. This Brand Strategy Masterclass is about demystifying brand strategy and making it accessible for founders. I can’t wait to see you in this masterclass!

You can also listen to me on The Good Studio’s podcast Boring is Bad for Business which unpacks how to beat the boring-brand status by sharing our process, our beliefs, and celebrating brands and business leaders who don’t do boring.