Build Your Own Electronic Press Kit (EPK)

Hosted by MAV is this artist development workshop, dedicated to the art of the EPK.

What’s an EPK? An Electronic Press Kit is a digital package of marketing materials to promote artists, projects, events and so on.

It includes official biographies, project overviews, key contact details and visual assets like photographs, graphics or video links. This package is usually shared with promoters, collaborators or potential stakeholders (funders) to ensure your brand is communicated clearly and effectively.

In this workshop, Tea and Noah from our Marketing Team will workshop the art of: 

• Writing your own biography 
• Writing your own elevator pitch 
• Brand design 
• Networking and building your own PR list 

The workshop is a space to start drafting an EPK for your personal brand as an artist, or a creative project you may be working on. This workshop will give you the tools to finesse the final product in time.

Participants will have a chance to book a one-on-one with Tea and Noah later, should they wish to review their final EPK’s together.  

Participants are to bring their own computer. For accessibility, we will be using Canva to build our EPK’s, but you can also use your preferred design program, or Word to draft as the workshop happens.  

Contact: If you have any questions, or accessibility requests please contact Noah on noah@mav.org.au.

Location: MAV Office , ℅ Melbourne Polytechnic. Building F. 77 St. Georges Road, Preston VIC 3072. You'll see us where the yellow door is.

Transport:

• Preston Train station 350m (7 minute walk)
• Bell St buses 500m (8 minute walk)
• Car Park, northside of Building F (Cramer St. end) free after 5PM.
• Bicycle route along St. Georges Rd from the south; along Northern Pipe Trail route from the north.