Building a Visitor Experience

Visitors come to a farm for the experience. Our role is to make that a positive, memorable experience that will encourage them to talk about our farm and want to return themselves.

Experiences should be planned, and this workshop explores how you can build a memorable experience

The Objectives of this Workshop

Provide you with an experience  toolkit that you can use on your own farm

Ensure your visitors want to talk about your business to their friends and become your advocates

Content

• What is  a visitor experience  on an agritourism farm

• What are Touch  Points, and why are they important to your farm

• Where does an experience  start, and where does it finish

• How much should you invest in storytelling

• Why stories are critical to your success

• What are the priorities in branding

• What works and what does not

Who Should Attend?

This workshop is perfect for:

• Farmers and primary producers considering a move into agritourism.

• Existing agritourism operators wanting to streamline their marketing and operations.

• Managers and marketers within the tourism and hospitality sectors.

• Representatives from local government, tourism associations, and relevant industry bodies.

About the Presenter:

John is a Nuffield Scholar (1976) and his Nuffield project was to study marketing in the USA. This launched John into his consultancy, conference speaking and workshop career.  John interprets global agri retail trends to help businesses worldwide adapt to changing economic and political situations.

By capitalizing on the opportunities that change presents, John shows his clients and audiences how to expand and grow their markets by optimizing current market challenges.

John is recognized as the leading consultant and presenter in the sector around the world.

John is a farmer, he and his wife have an award winning farm, Chestnut Brae just outside Nannup. WA

To further help his clients John put his ideas on paper in his best selling retail management books Just About Everything a Retail Manager Needs to Know, Think FOR Your Customer, Setting Up Shop and Food Tourism, a Practical Marketing guide. John’s uncanny ability to translate economic and consumer lifestyle trends into winning strategies for his clients has made him one of the most sought after consultants and speakers on the planet today.