Join UQ Associate Professor Sarel Gronum for a Building Business Excellence Masterclass in Longreach, to explore how to identify, build, and sustain your competitive edge.

Competitive advantage isn’t luck; it comes from innovation and making deliberate choices that change how you compete. In this hands-on masterclass, you’ll learn how successful businesses build competitive advantage and outperform their peers.

You’ll leave with a practical set of tools and decision rules you can apply immediately to guide strategic choices, focus effort where it matters most, and build an advantage that supports sustainable growth.

Event details

Date: Wednesday 21 October

Time:7–9:30am (includes a 1.5-hour masterclass, Q&A and networking)

Venue: Qantas Founders Museum

Meet the speaker:

Associate Professor Sarel Gronum is Director of Teaching and Learning at The University of Queensland Business School. His research focuses on firm growth and performance – specifically innovation, network practices and business model innovation.

He has worked on several industry-sponsored large-scale research projects and consults extensively, empowering entrepreneurs, corporate- and public-sector client organisations to develop and implement innovative commercialisation and growth strategies.

About the partnership:

Business Chamber Queensland has partnered with UQ's Regional Roadshow program since 2023, working together to deliver world‑class business expertise to regional communities and support their prosperity. This initiative forms part of The Queensland Commitment, UQ's pledge to remove barriers to education and create a brighter future for Queensland by 2032.

This event is being held in conjunction with The University of Queensland (UQ) and Business Chamber Queensland. When you register for the event, Business Chamber Queensland will collect your personal information and handle it in accordance with their privacy policy. Business Chamber Queensland will share your registration information with UQ following the event. UQ will handle your personal information in accordance with their Privacy Policy and the Information Privacy Act 2009.

Contact the host of Building Business Excellence Masterclass 2026 - Longreach

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