Social media can be a game-changer, but without a strong story and clear strategy, it can quickly drain your time and energy.

In this workshop, Zoe Hawkins, Founder of Brand+Butter, will guide you through the process of creating a personal or creative brand that truly reflects your practice.

Learn how to harness the power of storytelling and digital platforms to grow your reach without losing sight of your values.

Zoe will help you uncover your unique narrative, choose the right platforms, and use them in a way that aligns with your creative vision and goals. Get ready to take your brand—and your impact—to the next level.

A bit about Zoe Hawkins, and Brand + Butter

Zoe Hawkins is the founder of Brand+Butter. A creative director, writer and marketing strategist, she works with businesses around the world to build impact-led, purpose-driven brands that use their platform, power and marketing dollar for good.

Brand+Butter is a creative agency based in Wānaka, collaborating with impact-led businesses around the world. We believe the secret to effective marketing is purpose and creativity. Starting with a strategic foundation, we build unique brands that connect with humans, stand out from the crowd, and respect people and planet.

This event is part of Te Muka Toi, Te Muka Tākata, a new four-day creative and cultural hui taking place from 12-15 June 2025 in Queenstown and Wānaka. To explore the full programme of events, head to https://www.threelakesculturaltrust,co.nz/creative-culture-hui-2025

With thanks to our main supporters, Queenstown Lakes District Council and Creative New Zealand, please join us for this FREE event.