Business Analytics & AI - Know your data and how to apply the insights | Moreton Bay | Intermediate

Know Your Dashboard – use your business data to make confident decisions. Just like a car dashboard tells you how fast you are going, your business dashboard should tell you exactly what's happening before it becomes a problem. In this practical workshop you'll learn which numbers matter, how to measure marketing performance, and how you can use AI for business insights and action. This workshop is for you if you need clarity on which metrics matter and how to interpret and act on the data.

Pre-requisite: You have an allocated marketing budget and access to your key marketing data, including:

Website analytics (users, sessions and engagement)

Marketing spend by channel

Lead targets

Actual leads generated

Conversion rates

You’ll learn:

The key numbers every business should measure

How to understand ROI across your marketing and sales activities

Which digital tools give you the best insights

How AI can analyse trends and identify opportunities

How to make better business decisions from your data

These workshops are delivered by BUSY Business for Australian Government-funded Digital Solutions Program, in partnership with (or hosted by) City of Moreton Bay.