BUSINESS BY DESIGN - SYDNEY

An intimate lunch + workshop for founders

Your Human Design chart is not a personality quiz. It is a practical operating manual for how you work best, sell best, launch best, and sustain your energy as a founder.

Most founders I work with have spent years building businesses shaped by someone else’s strategy. Copied launch models and offer structures that drain them, and implemented operational rhythms that belong to a completely different energy type. The result is friction, burnout, and the persistent feeling that something is off — even when results are good.

Business by Design is a working session, not a theory session.

Over the course of this intimate lunch, you will learn how to read your Human Design chart as a strategic business tool and leave with a clear, practical map for how to apply it across every layer of how you operate.

What we cover:

~ Energy Type + Strategy — how you are designed to initiate, sell, and sustain momentum as a founder

~ Offer + Launch Design — how to structure your offers and launch approach to match your wiring, whether you run a service, product, or hybrid business

~ Productivity + Energy Management — where you are likely losing energy in your week and how to redesign your workflow around your natural output

~ Team + Systems Architecture — how to build the people and processes that fill your gaps and support how you actually operate

This is for you if:

You know your Human Design type but have never applied it strategically in your business. You are exhausted by a model that works for other founders but consistently drains you. You want a room of aligned founders and a framework you can use from the day after.

The details:

~Thursday 20 August 2026, 1-4pm at Bistro Ebony (Sydney CBD)

~ $265pp (includes workshop, lunch and beverages)

~ Hosted by Lily Eid — Career and Leadership Strategist, and Human Design Practitioner

~ Spots are limited to 15 founders

About me, your host and guide, Lily Eid:

I'm a Career and Business Psychologist, Leadership Strategist, and Integrative Practitioner. I'm also a 3 x Founder and Mum of two.

For the last seven years I've been working with founders, leaders, and teams across Australia ~ helping them understand the full picture of how they operate: their behavioural wiring, their productivity style, and their energetic design.

I built the LBD Unique Human Operating System™ because the field kept selling single-lens solutions to multi-layer problems. Behavioural assessments explain your behaviours and productivity profiling confirms your best areas of contribution, while Human Design explains your energetic pace. None of them are enough on their own, and the founders burning out were the ones no one had shown how to integrate all three.

Business by Design is the application of that work ~ specifically for how founders build, sell, recruit and sustain.

Contact the host of Business by Design

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