If sales conversations give you sweaty palms or make you want to run for the hills, you are not alone.

Here’s what you need to know. You are not bad at selling. You just haven’t been shown how to do it in a way that actually feels genuine to you.

Sales does not have to be awkward, pushy or uncomfortable. When you understand how the process works and you have a simple framework to lean on, you stop trying to convince people and start genuinely connecting with them. That is when everything shifts.

This is a practical workshop that will completely change how you think about selling. We will look at the whole sales conversation from start to finish - the mindset, the structure and the skills. You will leave with a clear, simple framework you can use straight away.

Who is this for?

This workshop is for self-employed professionals who sell a service.

You will love this if you are:

• Uncomfortable in sales conversations and want to feel more confident and natural

• Worried about coming across as pushy or salesy - because that is the last thing you want to be

• Getting enquiries but struggling to convert them into paying clients

• Avoiding sales conversations altogether because you just don’t know what to say

• Not following up because it feels awkward

• Ready to start filling your business with the right people, consistently

What you will walk away with

This is a hands-on session. You will be working through real scenarios and practising with your actual business in mind. No sitting back and just listening.

• A complete shift in how you feel about selling – from dread to genuine confidence

• A simple, clear sales framework you can use straight away

• The right questions to ask so your prospects feel understood, not interrogated

• A way to handle objections that keeps the conversation moving without pressure

• The ability to close a conversation with confidence and integrity

• A proper understanding of the foundations you need in place to make sales conversations easy

All resources are provided on the day. Just bring yourself, an open mind and a willingness to do sales differently.

Date: Thursday 30 July 2026

Time: 10am - 12pm

Location: The Long Room, Wintec House, Hamilton

Cost: $49 per person

About the Speaker

Hi, I’m Sarah Davies.

With over 25 years in business, I have seen one thing play out again and again. The most talented, knowledgeable people in the room are often the ones being overlooked - not because they are not good enough, but because being brilliant at your craft and running a successful business are two completely different skill sets. Nobody tells you that when you start out.

I work with self-employed professionals who sell a service, and sales is one of the areas where I see the most unnecessary pain. People avoid it, dread it, or worse - they wing it and wonder why it isn’t working. It does not have to be that way.

I have studied marketing, advertising and PR to degree level, worked my way through the agency world on big brands like Unilever, Hilton and ANZ, and I have built and successfully sold two businesses of my own. I know what it takes to sell with confidence and integrity - and I cannot wait to share it with you.

Contact the host of Business Masterclass | How to Sell