Join us for our next Business Practice Forum – Intellectual Property: Simplifying and Protecting Your Most Valuable Business Asset

You may not have a comfortable understanding of what Intellectual Property (IP) is, or how to manage it. But it is likely a highly valuable business asset.

This interactive seminar will help to clarify and simplify what constitutes your valuable business IP, so you can develop a strategy to manage and benefit from your IP assets.

Experts from Franke Hyland will provide an introduction to the types of IP protection available and then dive into the business decision points that will determine what forms of IP will be useful, available and cost-effective — given your business model and competition. The goal is to secure the best available IP position without breaking the bank.

Join in an interactive discussion to:

Understand what forms of IP protection are available and relevant to your business.
Identify decision points where IP strategy can impact your competitive advantage.
Discuss common challenges and misconceptions around managing IP.
Learn how to build a cost-effective IP strategy that aligns with your business goals.
Gain clarity on how to protect, manage, and leverage IP as a business growth asset.

About Franke Hyland

At Franke Hyland, we focus on providing effective IP strategies that support your business goals. The world of intellectual property protection is full of rules, deadlines, tactical options and complexity. We aim to understand your business and the outcomes you need, so we can manage the process for you.

Peter Franke has a technical background in physics and computer science, while Adam Hyland has a chemical engineering background. They have been qualified as Patent and Trade Mark Attorneys for Australia and New Zealand for over 30 and 20 years, respectively.

Who should attend:

Business owners
Strategy developers
Business Development Managers
Innovators and entrepreneurs

Event details:
📅 Tuesday, 29th October
⏰ 8:00 am – 9:30 am
📍 HunterNet Cooperative, 102/470 King St, Newcastle West

Speakers

Adam Hyland

I have over 20 years experience in the patent & trade mark attorney profession in Australia, following 10 years as a process engineer in the food manufacturing industry.

Franke Hyland is focussed on effective client communication. The world of intellectual property protection is full of rules, deadlines, tactical options and other detail. We want to really understand your business and the outcomes that you need to achieve, so that we can look after those details for you.

I have drafted patent specifications and obtained patents and trade mark registrations in Australia and all of the major commercial jurisdictions. The technology areas and industries with which I have particular experience are:

• Medical devices, including sleep apnoea masks, retractable syringes.
• Nanoparticles used in a variety of applications, including sensing, leak detection, building materials and medical devices.
• Food technology and nutrition, including, confectionery, sauces and concentrates; snack foods; dairy foods and processes; extrusion technology; food preservation; sterilisation; enrobing; baking; panning; materials handling and petcare.
• Packaging technology, including pouches; cans; sachets; paperboard cartons and coatings; bulk ink handling.
• Water treatment and purification technology.
• Engineering, including modular shopfittings; scaffolding; fasteners; soundproofing; ceiling fans and extraction fans; building materials; concrete formwork; novelty devices.

Peter Franke

My practice is focused on assisting Australian technology and product developers to gain protection throughout the world. IP is about business - understanding the business and commercial strategy of the client is the bedrock of how we co-develop IP strategy with our clients. This leads to the most efficient and effective forms of IP protection being pursued, in the most appropriate territories, and with a clear objective and plan from the start.

I have extensive experience in drafting hundreds of patent families which have proceeded to grant in Australia and major jurisdictions around the world. My clients typically have patent, design and trade mark portfolios across multiple countries, and range in size from start ups to large privately held and listed businesses.

Adam and I started our firm from scratch, and so have a real understanding of the difficulties of early stage businesses.

Apart from creating and managing international IP portfolios, I provide the advice and strategy to go with it. I develop IP strategies to support business plans, as well as advising on infringement, validity, freedom to operate, IP expert reports for IPOs and trade sales, oppositions, and re-examinations.

Peter is actively engaged with both the Australian group and the international organisation of AIPPI. He has been the author or co-author of more than 20 papers submitted as part of the scientific work of AIPPI on behalf of the Australian group.

I have particular interests in medical devices and technologies, software including AI systems, sustainable technologies, energy generation and carbon capture, electronic and mechanical devices.