Business Skills Workshop: Understanding Buyer Behaviour
Event description
Understanding Buyer Behavior – the importance of data and reporting and making informed decisions for your marketing
Our July Business Skills Workshop will help you make sense of your customer data and analytics, along with the tools to use this knowledge to get the best return on your marketing investment.
Our guest presenter Tyneal Alexander of Ritual Consulting will follow on from her hugely successful June Social Media Marketing workshop with real skills to help you understand your customers and their journey to buying from you.
What you’ll learn
- How to use the tools available to analyse your customer data and make informed decisions for your future strategies.
- Understanding your customers and how they interact with your business.
- Planning your digital spending for the best return.
- Creating a marketing plan and strategy based on your real customer data.
This workshop will be informative and practical and you will be given guidance on reporting, analyzing and building a framework to measure your success.
About Tyneal Alexander
"After 15 years of marketing & advertising experience in the corporate world, we were "quite honestly fed up with seeing wasted marketing dollars, mediocre brand differentiation and disappointed customers - so we decided maybe there is something we could do about it.
And so Ritual Consulting was born over a margarita, a beach-side view and a simple mission to build meaningful brands and successful businesses.
We believe that good people and a worthy mission are the heart and soul of every great brand and business. And we know that people and businesses are far more capable than they realise. Our goal is to ensure every person we work with realises this too. We are all about empowering and up-skilling people so they can take their business and team to the next level and truly thrive.
In today's complex and competitive landscape, developing and maintaining a successful business is no easy feat. And whilst we believe in quick wins, we also play the long game with a holistic view that’s grounded in purpose".
5.00pm arrival ꟾ 5.15pm start ꟾ 7.00pm finish
RTO #90013 Byron Regional Community College
We will be adhering to COVID safe regulations at this venue for the wellbeing of all of our guests, and will update any requirements closer to the date in line with the current restrictions at the time.
Bookings will be based on the room capacity at this venue, and we will be using QR code check in.
If required we will move this workshop online and advise login details.