This event is for transgender, gender diverse, and non-binary people age 18+

This workshop is workshop #2 in a series of 5 Business Skills workshops designed for the trans community to enhance your business knowledge, skills, and confidence.

This Business Skills series is aimed at trans people running or building their own ventures with practical sessions on building a trans affirming business, inclusive business design, ethical sales, marketing, service design, and high level financial compliance (not financial advice). Stuff they don't teach you but absolutely should.

You are welcome to book as many workshops in this series as you like. No need to attend all of them. Choose the ones that you want.

Business Workshop 2: Sales Without the Sleaze

When you think of sales, does a user car sales person who uses dirty trick tactics come to mind? Us, too. Sales advice is either generic hustle-culture noise or manipulation dressed up as strategy. This session strips sales back to something honest: service aligns with your values, having confident money conversations, ethical guidelines and converting enquiries without pressure tactics.

We'll cover:

Sales Vs Service
Having confident money conversations with transparency
Frameworks on how to have a compassionate conversation that converts
Building an intake process that feels authentic
Q&A with lived-experience insight

This is a peer-led, lived-experience session, not professional advice. This session is designed to bring awareness and explore possibilities. Take what serves you and leave the rest.

Who is it for:

Trans, gender diverse, and non-binary folks who are curious about running their own business or want to enhance their current business skills and knowledge.
If the thought of ‘selling yourself’ makes you feel weird or find yourself going blank during any chats about your service, business, and offers, then this is the session for you.
Whether you are looking to move out of your 9-5 or just plain curious, come along.

About the facilitator:

Sam Dengate (he/him) has over 10 years of entrepreneurial experience building T Gen Gyms.

T Gen Gyms was the 2026 Victorian Pride Awards winner for Excellence in Small Business.

Register for the other workshops in this Business Skills Workshop series here:

Business Workshop 1: Building an Affirming Trans Business 101 + Q&A

Business Workshop 3: Marketing 101 - Getting Found by the Right People

Business Workshop 4: Sustainable Service Design

Business Workshop 5: Business Back End

If you have any questions, please contact us at programs@tgv.org.au

Contact the host of Business Workshop: Sales Without the Sleaze