Join us for the launch of a groundbreaking research project, and learn how to craft messages that build widespread support for transformative disability policy change.

With a federal budget fast approaching, the coming months present a unique opportunity to shift narratives from deficit to strengths-based frames and build the messaging capability of key disability advocates to communicate shared values-based messages.

This messaging guide provides research-backed advice to help reframe national conversation on the NDIS and win increased government resourcing for disability inclusion and supports within the federal budget.

In this briefing, we will cover:

Key messaging principles that guide this work
The two overarching themes for talking about disability found in our landscape analysis and interviews with advocates
Seven top tips for delivering messages that shift attitudes and build public support amongst persuadable people who are currently unsure about supporting us

ABOUT THE PROJECT

Developing this messaging advice has been a collective effort by many people experienced in working on disability advocacy and persuasive messaging, including disabled people. It will continue to evolve as a collective effort.

The project is led by a steering committee of people with disability, disability advocacy and messaging experts. It is supported by Disability Action Network Australia (DANA), Centre for Australian Progress and Common Cause Australia.

The message guide is intended as an introduction to values-based messaging for those unfamiliar with the approach. It is a tool we can use to shift attitudes and build public support amongst persuadable people who are currently unsure about supporting us (disabled people). Future phases of the project may involve testing specific messages through focus groups, dial surveys and public polling, as well as providing training workshops for advocates.

Accessibility

This webinar will be run entirely online via Zoom. Please outline any access needs during registration and to enquire about how we can help you participate in the training, please contact Erica at erica@australianprogress.org.au. If you would like to RSVP via email, please also reach out to Erica.