CATALYSE Workshop 2: Designing your Social Enterprise Model

A strong social enterprise is more than a good idea. It has a clear purpose, understands the people it serves, creates meaningful value, and has a realistic pathway to sustainability.

This practical workshop helps you bring these elements together into a simple, connected model. Through a series of guided activities, you'll explore the foundations of your enterprise, identify strengths and gaps in your thinking, and create a one-page summary that can guide your next steps.

Who it's for

People with an emerging social enterprise idea who want to move from possibility to a clearer, more structured model.

This workshop is ideal if you:

• Have completed CATALYSE Workshop 1 or already have an issue, opportunity, or idea you want to pursue

• Are ready to move beyond brainstorming and begin shaping a practical social enterprise model

• Want to better understand who you are serving and how your enterprise will create value

• Need a framework to connect purpose, impact, customers, and sustainability

• Want clarity on what assumptions need testing before developing a full business plan

What we'll explore

Why Do We Exist?

Clarify the purpose behind your social enterprise and the change you hope to contribute to. Explore the problem you're addressing, why it matters, and the longer-term vision that drives your work.

Who Are We Serving?

Develop a deeper understanding of the people connected to your enterprise, including customers, beneficiaries, partners, and other stakeholders. Explore whose needs you're responding to and why your idea matters to them.

What Are We Creating?

Explore the products, services, experiences, and outcomes your social enterprise will deliver. Consider the value you create and how your activities contribute to meaningful social, environmental, or community impact.

How Will We Deliver and Sustain It?

Explore the practical foundations needed to bring your idea to life. Consider where and how people will engage with your enterprise, potential income streams, resources, partnerships, and the capabilities required to make it work.

You'll leave with

• A first one-page overview of your social enterprise model

• Greater clarity on your purpose, vision, and intended impact

• A stronger understanding of your customers, beneficiaries, and stakeholders

• A clearer articulation of your products, services, and value proposition

• Increased confidence in the areas of your idea that are well developed

• Visibility of the assumptions, gaps, and uncertainties that need testing

• A practical roadmap for what to explore, validate, and develop next

• A foundation for creating a more detailed business plan

Not for you if...

This workshop is not designed for established social enterprises seeking advanced support with scaling, investment readiness, detailed financial modelling, or operational implementation.