Ready to explore whether your food or beverage idea is truly worth pursuing?

Catalyst Foundations is a practical, facilitated 5-hour workshop designed specifically for first-time and early-stage F&B founders who want clarity before committing significant time and money. Delivered in a small cohort (maximum 6 online), this interactive session blends structured tools, real-world F&B examples, and peer discussion to help you assess your concept with commercial discipline.

You’ll work through market orientation and size estimates related to your product concept, develop strategic foundations and apply design thinking principles to address capability gaps and risks to gain a grounded understanding of what it really takes to build a scalable, investable F&B business. Practical pre-work ensures you hit the ground running for the workshop.

This is not an accelerator or pitch course - it’s a practical orientation to F&B commercialisation. You’ll leave informed, better equipped in deciding how to move your product concept forward in the commercial world of being a Food & Beverage supplier.

Contact the host of Catalyst Foundations 17th of June 2026