The workshop has been brought to you by

CENTRAL HAWKES BAY DISTRICT COUNCIL

Chb dc would like to invite you to attend the Central Hawkes Bay Agritourism – Exploring our opportunities workshop.

This event is for anyone who has been wondering how to turn their agritourism idea into a reality.

Come along and explore ways farmers, growers and catchment groups, can bring in domestic and international visitors to diversify and grow their income.

ABOUT THE WORKSHOP

Who is it for?

Farmers, growers, and small block holders who are interested in diversifying their farm income by establishing a new venture within their farm. This could be accommodation, food or beverage, a new crop, a great view, a retreat, or an experience.
Catchment groups looking to showcase the work they are doing and commercialise the opportunity for domestic and international visitors.
Landowners looking at adding value to food, fibre, and nature by producing products off their farm.

What will it cover?

Agritourism product development – assessing your farm or catchment for agritourism potential, identifying & maximising opportunities on your farm.
Agritourism benefits for landowners and communities, and keys to agritourism business success.

Case studies from local business who have already diversified their farm business through food, accommodation, or experience options.

So, you want to get involved in Agritourism?

This interactive session will provide practical guidance on assessing your options for agritourism development.

AGENDA

10:00 Session one: Hamish Saxton CEO Hawke’s Bay Tourism – 30 mins

An accomplished professional with broad strategic leadership, business development and brand building expertise in the tourism and marketing industries.

- the benefits of developing a Hawke’s Bay agritourism product to the region, landowners, communities, and visitors.

10:30 - Local agritourism businesses case study 1 - 10 mins

Share our journey and story – Local agritourism business case study 1

10: 40 - Session two: Joanna Fountain Head of Centre of Excellence: Sustainable Tourism for Regions, Communities and Landscapes, Lincoln University - 70 mins

Understanding what we have to offer:

- the range and scope of agritourism experiences;

- considerations before getting involved;

- getting started and assessing the agritourism potential of your property and catchment area;

- hands on session with farm and catchment and regional maps exploring the opportunities.

11:50 - Local agritourism businesses case study 2 - 10 mins

Share our journey and story – Local agritourism business case study 2

12:00 - Lunch Break - 30mins

12:30 - Session three: Joanna Fountain - 50 mins

Creating a unique food, fibre or agritourism experience:

- planning, developing and growing your business.

- the importance of networking and working together.

1:20 - Local agritourism business case study 3 - 10 mins

Share our journey and story – Local agritourism business case study 3

1:30 Session four: Renée Hogg Inside New Zealand – 45 mins

- Understanding business diversification

- Next steps from here

- Panel discussion facilitation

2:15 Close workshop

Workshop Details

Date: Thursday 1st February, 2024

Time: Half day workshop 10am -2:15pm

Where: Central Hawke’s Bay Municipal Theatre, 18 Kenilworth Street, Waipawa.

Cost: $80.00 per person or $120 per business (up to four people)

Lunch will be provided.

This is a great opportunity to discuss and develop your farm products and agritourism ideas with an experienced team. You will meet likeminded people and understand the regional tourism strategy and options for ongoing support.

Registration details:

Please call or email Renée Hogg, Inside New Zealand for further details and to register for this event.

Phone: 0274392095

Email: Renee@insidenewzealand.co.nz

Tickets can be brought through Inside New Zealand’s events section on the website https://www.insidenewzealand.co.nz/events/